Local SEO (Local Search Engine Optimization), is an incredibly effective way to promote your business on local market. Sell your products and services to local customers at the exact time they’re looking for them online.
If anyone in the world with good enough SEO can rank for a search query like ‘how to fix a blocked drain’, when the query has much more purchase intent behind it, it becomes ‘plumbers near me’ or ‘best plumber in [location]’
It’s not a magic wand that will promote your business instantaneous in Google ranks. It’s about hard and continuous work behind it and lot’s of time to show the true results. All this together is Search Engine Optimization.