May 15, 2016
Development / Optimization

01. The Challenge & Solution

The client started the site with another company, but with no results on SERP. Also we changed the site quite a lot from the beginning until now.  We started with the first step, by upgrading the server so we can have a faster loading speed, because no client like a slow website loading speed. Doing this, the bounce-back of the site dropped a lot. So, after the site was remade and all SEO processes have been completed we can proudly declare that the visitors improved radically comparing with several months ago, when we started the project. 

All of this was made without any campaign of Google PPC. Above this from month to month we improved the site on SEO results, and doing so Abba Salon can enjoy a better and improved SERP results. Investing in SEO strategies was ten times better then payed campaigns returns. Was this easy? No, of course not ! This result is obtained after sustained work on this site, week by week, month by month.

Here is the reason why SEO is important: SEO is less expensive than other online marketing approaches. It also offers higher reward rates when compared to other techniques such as social media marketing, pay per click advertising, and email marketing.

“SEO is very very important and you should consider it a crucial marketing technique.”
– SEO 4prime

02. Working Process

We started by analyzing what the client had, find their best and weakest points and improve all aspects as best as possible. So, we started with a fresh new structure and rethink the entire structure from scratch, according to all updated standards for a competitive site. Content was made from scratch, UI and UX have been recalculated, hosting server was changed and massively improved and now we can say that loading speed respects all top parameters (because nobody like a slow site).

Pictures have been remade for all services, social media pages, video presentation about client activity, etc. We continue to make numerous online meeting with the client so we can reach the goals that was desired by sales team and company owners… and we achieved all of them. Even when the COVID-19 events started, the sales did not had such a huge drop like on other competitors from this economic segment. Abba Salon reached their target with the new site to continuously increase the sales and subscriptions. And from now on we must be sure that we keep the business in top results for all search engines. This is a task that never ends, because the competition never sleep.

03. Perfect Result

Implementing our SEO strategies helped Abba Salon to be on first pages with the desired phrases / keywords. In total more then 20 keywords are ranked on first search engine’s results page (SERP). Words like: body massage district 1 (masaj anticelulitic sector 1), dermocell bucuresti treatmentil (tratament dermocell bucuresti), etc.

And according to monthly evaluation and reports that we discuss, the number of visitors and leads are already increased with more then 360 % comparing with first 2 years. So, we will continue to apply the best SEO strategies for Abba Salon and doing so their customers will keep comming for their services that they have to offer according to their website. When you repeatedly appear on the SERP, users become aware of your site and your business. This increases the chances of landing potential customers on your webpages. Always remember: SEO is less expensive than other online marketing approaches.