Maxoll – packaging company
01. The Challenge & Solution
O ne of the principal problems of Maxoll when we started the project was that the old site was infected with “Otrwaram”, a virus injected throw a backdoor file. Also the site was made some time ago and did not comply with actual standards. Initially the visits was 1:1, Direct Visits (throw sales agents recommendations, brand awareness, etc); after site was remade and all SEO processes have been completed we can proudly declare that the new ratios is Direct Visits vs. Organic Results is 1:6, huge improvement comparing with one year ago, when we started the project.
All of this was made without any campaign of Google PPC. Above this from month to month we can improve the site on SEO results, and doing SO Maxoll can enjoy a better and improved SERP results. Investing in SEO strategies was ten times better then payed campaigns returns. Was this easy? No, of course not ! This result is obtained after sustained work on this site, week by week, month by month.
Here is the reason why SEO is important: SEO is less expensive than other online marketing approaches. It also offers higher reward rates when compared to other techniques such as social media marketing, pay per click advertising, and email marketing.
“SEO is very very important and you should consider it a crucial marketing technique.”
– Seo 4Prime
02. Working Process
We started by analyzing what the client had, find their best and weakest points and improve all aspects as best as possible. As we said before, the old site was generating very small amount Organic Results in search engines (all of them, not only Google), a very slow loading speed and in general did not comply with SEO rules. If you make a test and search the desired keyword on different search engines, you will have the surprise to see that you will obtain different results.
So, we started with a fresh new structure and rethink the entire structure from scratch, according to all updated standards for a competitive site. Content was made from scratch, UI and UX have been recalculated, hosting server was changed and massively improved and now we can say that loading speed respects all top parameters (because nobody like a slow site).
Pictures have been remade for all products, social media pages, video presentation about client activity, etc. We continue to make numerous online meeting with the client so we can reach the goals that was desired by sales team and company owners… and we achieved all of them. Even when the COVID-19 events started, the sales did not had such a huge drop like on other competitors from this economic segment. Maxoll reached their target with the new site to continuously increase the sales and subscriptions. And from now on we must be sure that we keep the business in top results for all search engines. This is a task that never ends, because the competition never sleep.
03. Perfect Result
Implementing our SEO strategies helped Maxoll to be on first pages with the desired phrases / keywords. In total more then 30 keywords are ranked on first search engine’s results page (SERP). Words like: agricultural wrap (folie agricola), packaging machines with stretch foil (masini de ambalat cu folie stretch), etc.
And according to monthly evaluation and reports that we discuss, the number of visitors and leads are already increased with more then 180 % comparing with prev. year. So, we will continue to apply the best SEO strategies for Maxoll and doing so their customers will keep comming for their products and services that they have to offer according to their website. When you repeatedly appear on the SERP, users become aware of your site and your business. This increases the chances of landing potential customers on your webpages. Always remember: SEO is less expensive than other online marketing approaches.